Direct Marketing Officer

HM2019_1545403230
Negotiable

Surrey £30kpa

Our client a leading charity is looking to recruit an enthusiastic, pro-active and experienced marketer to join there ambitious and friendly Individual Giving Team as a Direct Marketing Officer.

KEY RESPONSIBILITIES

Project management of direct marketing campaigns:

  • Implements direct marketing campaigns across online and offline channels from project initiation, through segmentation, data/media specification, creative approach, production, fulfilment to results analysis, ensuring income and expenditure targets are met.
  • Ensures all activity is run in line with best practice and compliance.
  • Manages relationships with internal departments and external agencies to maximise the effectiveness of all individual communications.
  • Works with Supporter Services Team and fulfilment house to ensure that donors are thanked effectively for all campaigns.
  • Monitors activity through weekly reports and produces results analysis, campaign and end of year reviews, recommending future developments.
  • Maintains an awareness of all charities service initiatives and communications guidelines set, to identify relevant appeal themes and ensure communications are consistent and accurate.
  • Undertakes copy writing and proof reading as needed.

Strategic planning and donor development:

  • Works with the Individual Giving Manager to identify supporters to select for direct marketing appeals and communications, maximising supporter experience and lifetime value.
  • Works with the Database Officers and Data Manager to undertake database analysis, to inform and improve the direct marketing programme.
  • Develops and maintains an awareness of new direct marketing and fundraising initiatives and analyses their potential for the charity.

Supplier and agency management:

  • Ongoing management of external suppliers and marketing agencies to ensure activity takes place on schedule and within budget.
  • Monitors and reviews the performance of external agencies and suppliers.
  • Involvement in the selection, briefing and appointment of alternative suppliers and agencies.

Integration of Fundraising and External Affairs' activities and objectives:

  • Implements marketing activity in conjunction with External Affairs department for key organisational shout moments across channels.
  • Works with the External Affairs department to ensure that they are fully briefed on Individual Giving campaigns and activities so that media opportunities are maximised.
  • Liaises with the External Affairs department regarding the production of promotional materials, ensuring the Media Guidelines and Visual Identity Guidelines are adhered to.

General Duties:

  • Contribute to the effective and efficient running of the Central Office as appropriate.
  • Participate, as appropriate, in staff forums and meetings.
  • Adhere to policies and procedures.
  • Represent the Central Office appropriately across the organisation and the wider community as appropriate.
  • Treat all colleagues, volunteers and members of the public with dignity and work within and adhere to equal opportunities statement and policies.
  • Carry out reasonable requests made that are within the broad remit of the role.

  • SKILLS, KNOWLEDGE AND EXPERIENCE

Essential

  • Hands on experience of direct marketing campaign management across a range of activities.
  • Proven project management, written and verbal communication skills.
  • Sound understanding of customer relationship marketing and integrated marketing communications.
  • Experience of contributing to annual plans.
  • Experience of budgetary control and reporting against targets.
  • Experience of managing suppliers and agencies.
  • Experience of managing digital only marketing campaigns.
  • Experience of reporting and analysing online and offline campaigns.
  • Competent IT skills in standard Microsoft packages.
  • Knowledge of Fundraising regulation, GDPR and best practice.

Qualifications

  • Degree level or equivalent.
  • Direct / Digital Marketing qualification from IDM, DMA, CIM or IoF, or demonstrable, equivalent experience

  • PERSONAL ATTRIBUTES
  • Highly effective organisational skills with ability to prioritise own workload.
  • Ability to take decisions within own area and level of responsibility.
  • Ability to communicate clearly to a range of people at different levels across the organisation.
  • Ability to work to deadlines and remain calm under pressure.
  • Works effectively within a team.
  • Excellent copywriting and proof-reading skills with excellent attention to detail.
  • Ability to adopt a proactive approach, using personal initiative and confidence.
  • Assertiveness in dealing with external suppliers.
  • Emotionally resilient to sensitive information.
  • Customer-focused.

Huntress Search Ltd does not discriminate on the grounds of 'protected characteristics' as defined under the Equality Act and other relevant UK legislation.

Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK.