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Interim Membership Marketing Officer/Copywriter

JN -082018-130581_1533138134
£18 - £19 per hour

Managing this Role

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Alexandra Kambanella

Senior Consultant - Temporary 0207 759 7929

Alexandra, Hunter Merrifield’s senior interim specialist, has been successfully placing high calibre candidates into Membership, Digital Engagement and Policy roles for more than 3 years. Her in-depth knowledge of the membership space enables her to effectively place Senior Programme Managers and Digital Engagement experts into forward-thinking community-driven organisations. She holds a BA Hons in History, following which, she interned for a leading intergovernmental organisation and developed a keen interest in how public affairs and research drive social change.

Interim Membership Marketing Officer

We have an exciting opportunity for a Marketing specialist from a Membership background to working with a leading Chartered Institute for a period of 1- 2 months. The successful candidate will be responsible for Copy development and supporting the review of the renewals process.

What will my responsibilities be?

  • Comparator organisations desk research - look at similar organisations based overseas and compare offering, pricing, benefits package etc against the organisation's prospective offering
  • Copy development
    • Student recruitment:
      • create messages and adapt accordingly depending on materials/format: i.e. student/HEI packs, UCAS email, student bulletin, welcome collateral
    • Member benefits:
      • build on headline copy to create long-tail messages for Students, Associates and Full members (bullet points, paragraphs, headlines)
      • support creation of a script for animation/video to promote member benefits
      • develop copy for a member/new joiner handbook (working across directorates/teams)
    • eBulletins:
      • create segmented emails
    • Renewals - support the review of the renewals process; refresh, rewrite and develop messages, across the relevant channels, for the entire process
    • General administration (including logging merchandise requests and insight projects; fielding queries, raising POs)

What experience do I need to be successful in this post?

  • Experience of working within a marketing, communications or R&R environment,
    ideally within a membership organisation or charity (must understand marketing principles)
  • Ideally a qualification in marketing (though not essential)
  • Excellent copywriting (vital; from email copy to campaign messages on leaflets and web - must be able to put the audience at the forefront and balance this with the existing brand/house style)
  • Strong and confident communicator - both oral and written skills
  • Adept at briefing and working with creative teams/designers (internal and external)
  • Able to liaise with colleagues across different departments
  • Core administrative skills (raising POs/invoicing), as well as multi-tasking, prioritising
  • IT Proficient including:
    • Microsoft packages particularly excel, word
    • Digital channels (ideally MailChimp or equivalent bulk email systems; SurveyMonkey)

Huntress Search Ltd does not discriminate on the grounds of 'protected characteristics' as defined under the Equality Act and other relevant UK legislation.

Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK.


This job has now been filled but you may be interested in:

 

Audience Growth Officer (3 month FTC)

Audience Growth Officer (3 month contract)
SE1, London

£127 p/d

We are seeking an experienced Online Community Manager to work with a government agency on a ground-breaking digital platform to support London's diverse community. The successful candidate will develop and manage consumer focused campaigns and acquisition plans (including digital and offline channels), in order to grow a diverse online community. The Officer will be responsible for planning and managing delivery of those activities and campaigns as well as reporting on performance.

This is an incredibly exciting opportunity to use your knowledge and experience to be part of a unique a project that enables communities to directly impact public policy. This is a temporary role for a minimum of 3 months.

What do you need?

  • Demonstrable experience of working in and audience development role, or of planning and delivering impactful marketing acquisition activity and campaigns
  • Demonstrable experience of running social media advertising
  • Demonstrable online communications experience, including proofreading and editing
  • Experience in managing agencies e.g. to create and run digital content and digital ads
  • Excellent reporting and analytical skills, with Google Analytics experience and knowledge of other tools for web analytics e.g. Data Studio
  • Experience of website content management systems and email campaign software
  • Experience of Search Engine Optimisation

What will my role entail?

  • To work on acquisition initiatives to grow the community membership, particularly targeting underrepresented member groups. This will include working to develop and deliver compelling, highly shareable campaigns and content
  • Take a rigorous approach to campaign planning and management, ensuring that objectives are clearly defined, appropriate performance management processes are in place, propositions are based on consumer behaviour and need.
  • Set up, test, run and optimise social media advertising, as needed during campaigns and for ongoing acquisition programmes, with target CPAs and in conjunction with the Marketing, and the Digital and Creative Services team.

  • Work on search engine optimisation to enhance member acquisition from organic search traffic, and track the effects of SEO efforts.
  • Make use of influencers for the purposes of member acquisition, including GLA influencers (question on whether this should sit with the new person or with Kate) and other external influencers who are able to connect with our target audiences.
  • Be results-driven, tracking every aspect of work and optimising efforts towards most effective engagement tactics and user journeys, communications and copy. Work closely with the Digital Analyst to track and enhance performance, and to provide and present end-of-project reports
  • With the Online Community & Product Manager and the Community Engagement Officer, to plan full user journeys; from initial engagement to sign-up conversion and through to active participation in content on Talk London itself. Take a proactive and collaborative approach to managing overlap in your work areas.

If you have proven experience in audience acquisition and have a data driven approach, we'd love to hear from you. Please apply today!

Huntress Search Ltd does not discriminate on the grounds of 'protected characteristics' as defined under the Equality Act and other relevant UK legislation.

Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK.