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Direct Marketing Officer - Donor Engagement

DMSAM2018_1538585302
£30000 - £35000 per annum

Managing this Role

image

Francesca Lord

Business Manager 0207 759 7929

Francesca has more than 15 years' experience working within recruitment and has spent the last 10 building a successful London-based business focussing on third sector, NFP and membership. A keen interest in politics and public policy at degree level has allowed Francesca to build an extensive network of membership, engagement and policy professionals which led to the creation of Hunter Merrifield. Francesca leads a team of dedicated, candidate and client focussed individuals who are passionate about delivering an exceptional service to their contacts whilst helping membership and policy professionals develop their careers and skills. Hoping to make a difference and deliver a unique and highly effective recruitment service.

Are you seeking a role withing an ambitious, welcoming and positive team?

Do you want to deliver a message that could literally save a life?

We are delighted to be working with a national charity with an incredible and life changing impact to help them find their newest team member for the Donor Engagement Team. The role that has arisen due to growth is for a Senior Direct Marketing Officer who can bring enthusiasm, experience and a pro-active approach to the charity.

What can the role offer you?

Reporting to the Individual Giving Manager, the Senior Direct Marketing Officer and will be responsible for:

  • You will project manage a busy programme of direct marketing communications across tailored supporter journeys to prospect and existing supporters using both online and offline channels
  • You will test, analyse and refine communications across different product and channels
  • An opportunity to make recommendations to enhance the direct marketing programme, in order to maximise supporter experience and lifetime value
  • Work with external agencies, ensuring good value for money and developing excellent working relationships

What will you need to bring to the role?

Excellent communication, project management and direct marketing skills, and a desire to take responsibility for a variety of campaigns and projects in our small and friendly team. If you have demonstrable experience within digital marketing you will have a chance to jump ahead in this role.

Location and Benefits

The central office is located in a converted mill in Ewell, Surrey which is just over 30-minutes by train from Waterloo and 15 minutes from Wimbledon.

As an employer, we offer a good range of benefits, including 25 days' holiday, wellbeing days, free parking, Health Cash Plan, Pension and interest-free season ticket loans.

We cannot wait to hear from you so if you are a bright, passionate marketeer who wants to work for a national charity with incredible purpose and reach please apply to us today!

Huntress Search Ltd does not discriminate on the grounds of 'protected characteristics' as defined under the Equality Act and other relevant UK legislation.

Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK.


This job has now been filled but you may be interested in:

 

Direct Marketing Officer

Surrey £30kpa

Our client a leading charity is looking to recruit an enthusiastic, pro-active and experienced marketer to join there ambitious and friendly Individual Giving Team as a Direct Marketing Officer.

KEY RESPONSIBILITIES

Project management of direct marketing campaigns:

  • Implements direct marketing campaigns across online and offline channels from project initiation, through segmentation, data/media specification, creative approach, production, fulfilment to results analysis, ensuring income and expenditure targets are met.
  • Ensures all activity is run in line with best practice and compliance.
  • Manages relationships with internal departments and external agencies to maximise the effectiveness of all individual communications.
  • Works with Supporter Services Team and fulfilment house to ensure that donors are thanked effectively for all campaigns.
  • Monitors activity through weekly reports and produces results analysis, campaign and end of year reviews, recommending future developments.
  • Maintains an awareness of all charities service initiatives and communications guidelines set, to identify relevant appeal themes and ensure communications are consistent and accurate.
  • Undertakes copy writing and proof reading as needed.

Strategic planning and donor development:

  • Works with the Individual Giving Manager to identify supporters to select for direct marketing appeals and communications, maximising supporter experience and lifetime value.
  • Works with the Database Officers and Data Manager to undertake database analysis, to inform and improve the direct marketing programme.
  • Develops and maintains an awareness of new direct marketing and fundraising initiatives and analyses their potential for the charity.

Supplier and agency management:

  • Ongoing management of external suppliers and marketing agencies to ensure activity takes place on schedule and within budget.
  • Monitors and reviews the performance of external agencies and suppliers.
  • Involvement in the selection, briefing and appointment of alternative suppliers and agencies.

Integration of Fundraising and External Affairs' activities and objectives:

  • Implements marketing activity in conjunction with External Affairs department for key organisational shout moments across channels.
  • Works with the External Affairs department to ensure that they are fully briefed on Individual Giving campaigns and activities so that media opportunities are maximised.
  • Liaises with the External Affairs department regarding the production of promotional materials, ensuring the Media Guidelines and Visual Identity Guidelines are adhered to.

General Duties:

  • Contribute to the effective and efficient running of the Central Office as appropriate.
  • Participate, as appropriate, in staff forums and meetings.
  • Adhere to policies and procedures.
  • Represent the Central Office appropriately across the organisation and the wider community as appropriate.
  • Treat all colleagues, volunteers and members of the public with dignity and work within and adhere to equal opportunities statement and policies.
  • Carry out reasonable requests made that are within the broad remit of the role.

  • SKILLS, KNOWLEDGE AND EXPERIENCE

Essential

  • Hands on experience of direct marketing campaign management across a range of activities.
  • Proven project management, written and verbal communication skills.
  • Sound understanding of customer relationship marketing and integrated marketing communications.
  • Experience of contributing to annual plans.
  • Experience of budgetary control and reporting against targets.
  • Experience of managing suppliers and agencies.
  • Experience of managing digital only marketing campaigns.
  • Experience of reporting and analysing online and offline campaigns.
  • Competent IT skills in standard Microsoft packages.
  • Knowledge of Fundraising regulation, GDPR and best practice.

Qualifications

  • Degree level or equivalent.
  • Direct / Digital Marketing qualification from IDM, DMA, CIM or IoF, or demonstrable, equivalent experience

  • PERSONAL ATTRIBUTES
  • Highly effective organisational skills with ability to prioritise own workload.
  • Ability to take decisions within own area and level of responsibility.
  • Ability to communicate clearly to a range of people at different levels across the organisation.
  • Ability to work to deadlines and remain calm under pressure.
  • Works effectively within a team.
  • Excellent copywriting and proof-reading skills with excellent attention to detail.
  • Ability to adopt a proactive approach, using personal initiative and confidence.
  • Assertiveness in dealing with external suppliers.
  • Emotionally resilient to sensitive information.
  • Customer-focused.

Huntress Search Ltd does not discriminate on the grounds of 'protected characteristics' as defined under the Equality Act and other relevant UK legislation.

Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK.

Direct Marketing Officer

Surrey £30kpa

Our client a leading charity is looking to recruit an enthusiastic, pro-active and experienced marketer to join there ambitious and friendly Individual Giving Team as a Direct Marketing Officer.

KEY RESPONSIBILITIES

Project management of direct marketing campaigns:

  • Implements direct marketing campaigns across online and offline channels from project initiation, through segmentation, data/media specification, creative approach, production, fulfilment to results analysis, ensuring income and expenditure targets are met.
  • Ensures all activity is run in line with best practice and compliance.
  • Manages relationships with internal departments and external agencies to maximise the effectiveness of all individual communications.
  • Works with Supporter Services Team and fulfilment house to ensure that donors are thanked effectively for all campaigns.
  • Monitors activity through weekly reports and produces results analysis, campaign and end of year reviews, recommending future developments.
  • Maintains an awareness of all charities service initiatives and communications guidelines set, to identify relevant appeal themes and ensure communications are consistent and accurate.
  • Undertakes copy writing and proof reading as needed.

Strategic planning and donor development:

  • Works with the Individual Giving Manager to identify supporters to select for direct marketing appeals and communications, maximising supporter experience and lifetime value.
  • Works with the Database Officers and Data Manager to undertake database analysis, to inform and improve the direct marketing programme.
  • Develops and maintains an awareness of new direct marketing and fundraising initiatives and analyses their potential for the charity.

Supplier and agency management:

  • Ongoing management of external suppliers and marketing agencies to ensure activity takes place on schedule and within budget.
  • Monitors and reviews the performance of external agencies and suppliers.
  • Involvement in the selection, briefing and appointment of alternative suppliers and agencies.

Integration of Fundraising and External Affairs' activities and objectives:

  • Implements marketing activity in conjunction with External Affairs department for key organisational shout moments across channels.
  • Works with the External Affairs department to ensure that they are fully briefed on Individual Giving campaigns and activities so that media opportunities are maximised.
  • Liaises with the External Affairs department regarding the production of promotional materials, ensuring the Media Guidelines and Visual Identity Guidelines are adhered to.

General Duties:

  • Contribute to the effective and efficient running of the Central Office as appropriate.
  • Participate, as appropriate, in staff forums and meetings.
  • Adhere to policies and procedures.
  • Represent the Central Office appropriately across the organisation and the wider community as appropriate.
  • Treat all colleagues, volunteers and members of the public with dignity and work within and adhere to equal opportunities statement and policies.
  • Carry out reasonable requests made that are within the broad remit of the role.

  • SKILLS, KNOWLEDGE AND EXPERIENCE

Essential

  • Hands on experience of direct marketing campaign management across a range of activities.
  • Proven project management, written and verbal communication skills.
  • Sound understanding of customer relationship marketing and integrated marketing communications.
  • Experience of contributing to annual plans.
  • Experience of budgetary control and reporting against targets.
  • Experience of managing suppliers and agencies.
  • Experience of managing digital only marketing campaigns.
  • Experience of reporting and analysing online and offline campaigns.
  • Competent IT skills in standard Microsoft packages.
  • Knowledge of Fundraising regulation, GDPR and best practice.

Qualifications

  • Degree level or equivalent.
  • Direct / Digital Marketing qualification from IDM, DMA, CIM or IoF, or demonstrable, equivalent experience

  • PERSONAL ATTRIBUTES
  • Highly effective organisational skills with ability to prioritise own workload.
  • Ability to take decisions within own area and level of responsibility.
  • Ability to communicate clearly to a range of people at different levels across the organisation.
  • Ability to work to deadlines and remain calm under pressure.
  • Works effectively within a team.
  • Excellent copywriting and proof-reading skills with excellent attention to detail.
  • Ability to adopt a proactive approach, using personal initiative and confidence.
  • Assertiveness in dealing with external suppliers.
  • Emotionally resilient to sensitive information.
  • Customer-focused.

Huntress Search Ltd does not discriminate on the grounds of 'protected characteristics' as defined under the Equality Act and other relevant UK legislation.

Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK.