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Audience Growth Officer (3 months)

Audience Growth Officer (3 month contract)
SE1, London

£127 p/d

We are seeking an experienced Online Community Manager to work with a government agency on a ground-breaking digital platform to support London's diverse community. The successful candidate will develop and manage consumer focused campaigns and acquisition plans (including digital and offline channels), in order to grow a diverse online community. The Officer will be responsible for planning and managing delivery of those activities and campaigns as well as reporting on performance.

This is an incredibly exciting opportunity to use your knowledge and experience to be part of a unique a project that enables communities to directly impact public policy. This is a temporary role for a minimum of 3 months.

What do you need?

  • Demonstrable experience of working in and audience development role, or of planning and delivering impactful marketing acquisition activity and campaigns
  • Demonstrable experience of running social media advertising
  • Demonstrable online communications experience, including proofreading and editing
  • Experience in managing agencies e.g. to create and run digital content and digital ads
  • Excellent reporting and analytical skills, with Google Analytics experience and knowledge of other tools for web analytics e.g. Data Studio
  • Experience of website content management systems and email campaign software
  • Experience of Search Engine Optimisation

What will my role entail?

  • To work on acquisition initiatives to grow the community membership, particularly targeting underrepresented member groups. This will include working to develop and deliver compelling, highly shareable campaigns and content
  • Take a rigorous approach to campaign planning and management, ensuring that objectives are clearly defined, appropriate performance management processes are in place, propositions are based on consumer behaviour and need.
  • Set up, test, run and optimise social media advertising, as needed during campaigns and for ongoing acquisition programmes, with target CPAs and in conjunction with the Marketing, and the Digital and Creative Services team.

  • Work on search engine optimisation to enhance member acquisition from organic search traffic, and track the effects of SEO efforts.
  • Make use of influencers for the purposes of member acquisition, including GLA influencers (question on whether this should sit with the new person or with Kate) and other external influencers who are able to connect with our target audiences.
  • Be results-driven, tracking every aspect of work and optimising efforts towards most effective engagement tactics and user journeys, communications and copy. Work closely with the Digital Analyst to track and enhance performance, and to provide and present end-of-project reports
  • With the Online Community & Product Manager and the Community Engagement Officer, to plan full user journeys; from initial engagement to sign-up conversion and through to active participation in content on Talk London itself. Take a proactive and collaborative approach to managing overlap in your work areas.

If you have proven experience in audience acquisition and have a data driven approach, we'd love to hear from you. Please apply today!

Huntress Search Ltd does not discriminate on the grounds of 'protected characteristics' as defined under the Equality Act and other relevant UK legislation.

Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK.

Direct Marketing Officer

Surrey £30kpa

Our client a leading charity is looking to recruit an enthusiastic, pro-active and experienced marketer to join there ambitious and friendly Individual Giving Team as a Direct Marketing Officer.

KEY RESPONSIBILITIES

Project management of direct marketing campaigns:

  • Implements direct marketing campaigns across online and offline channels from project initiation, through segmentation, data/media specification, creative approach, production, fulfilment to results analysis, ensuring income and expenditure targets are met.
  • Ensures all activity is run in line with best practice and compliance.
  • Manages relationships with internal departments and external agencies to maximise the effectiveness of all individual communications.
  • Works with Supporter Services Team and fulfilment house to ensure that donors are thanked effectively for all campaigns.
  • Monitors activity through weekly reports and produces results analysis, campaign and end of year reviews, recommending future developments.
  • Maintains an awareness of all charities service initiatives and communications guidelines set, to identify relevant appeal themes and ensure communications are consistent and accurate.
  • Undertakes copy writing and proof reading as needed.

Strategic planning and donor development:

  • Works with the Individual Giving Manager to identify supporters to select for direct marketing appeals and communications, maximising supporter experience and lifetime value.
  • Works with the Database Officers and Data Manager to undertake database analysis, to inform and improve the direct marketing programme.
  • Develops and maintains an awareness of new direct marketing and fundraising initiatives and analyses their potential for the charity.

Supplier and agency management:

  • Ongoing management of external suppliers and marketing agencies to ensure activity takes place on schedule and within budget.
  • Monitors and reviews the performance of external agencies and suppliers.
  • Involvement in the selection, briefing and appointment of alternative suppliers and agencies.

Integration of Fundraising and External Affairs' activities and objectives:

  • Implements marketing activity in conjunction with External Affairs department for key organisational shout moments across channels.
  • Works with the External Affairs department to ensure that they are fully briefed on Individual Giving campaigns and activities so that media opportunities are maximised.
  • Liaises with the External Affairs department regarding the production of promotional materials, ensuring the Media Guidelines and Visual Identity Guidelines are adhered to.

General Duties:

  • Contribute to the effective and efficient running of the Central Office as appropriate.
  • Participate, as appropriate, in staff forums and meetings.
  • Adhere to policies and procedures.
  • Represent the Central Office appropriately across the organisation and the wider community as appropriate.
  • Treat all colleagues, volunteers and members of the public with dignity and work within and adhere to equal opportunities statement and policies.
  • Carry out reasonable requests made that are within the broad remit of the role.

  • SKILLS, KNOWLEDGE AND EXPERIENCE

Essential

  • Hands on experience of direct marketing campaign management across a range of activities.
  • Proven project management, written and verbal communication skills.
  • Sound understanding of customer relationship marketing and integrated marketing communications.
  • Experience of contributing to annual plans.
  • Experience of budgetary control and reporting against targets.
  • Experience of managing suppliers and agencies.
  • Experience of managing digital only marketing campaigns.
  • Experience of reporting and analysing online and offline campaigns.
  • Competent IT skills in standard Microsoft packages.
  • Knowledge of Fundraising regulation, GDPR and best practice.

Qualifications

  • Degree level or equivalent.
  • Direct / Digital Marketing qualification from IDM, DMA, CIM or IoF, or demonstrable, equivalent experience

  • PERSONAL ATTRIBUTES
  • Highly effective organisational skills with ability to prioritise own workload.
  • Ability to take decisions within own area and level of responsibility.
  • Ability to communicate clearly to a range of people at different levels across the organisation.
  • Ability to work to deadlines and remain calm under pressure.
  • Works effectively within a team.
  • Excellent copywriting and proof-reading skills with excellent attention to detail.
  • Ability to adopt a proactive approach, using personal initiative and confidence.
  • Assertiveness in dealing with external suppliers.
  • Emotionally resilient to sensitive information.
  • Customer-focused.

Huntress Search Ltd does not discriminate on the grounds of 'protected characteristics' as defined under the Equality Act and other relevant UK legislation.

Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK.

Direct Marketing Officer

Surrey £30kpa

Our client a leading charity is looking to recruit an enthusiastic, pro-active and experienced marketer to join there ambitious and friendly Individual Giving Team as a Direct Marketing Officer.

KEY RESPONSIBILITIES

Project management of direct marketing campaigns:

  • Implements direct marketing campaigns across online and offline channels from project initiation, through segmentation, data/media specification, creative approach, production, fulfilment to results analysis, ensuring income and expenditure targets are met.
  • Ensures all activity is run in line with best practice and compliance.
  • Manages relationships with internal departments and external agencies to maximise the effectiveness of all individual communications.
  • Works with Supporter Services Team and fulfilment house to ensure that donors are thanked effectively for all campaigns.
  • Monitors activity through weekly reports and produces results analysis, campaign and end of year reviews, recommending future developments.
  • Maintains an awareness of all charities service initiatives and communications guidelines set, to identify relevant appeal themes and ensure communications are consistent and accurate.
  • Undertakes copy writing and proof reading as needed.

Strategic planning and donor development:

  • Works with the Individual Giving Manager to identify supporters to select for direct marketing appeals and communications, maximising supporter experience and lifetime value.
  • Works with the Database Officers and Data Manager to undertake database analysis, to inform and improve the direct marketing programme.
  • Develops and maintains an awareness of new direct marketing and fundraising initiatives and analyses their potential for the charity.

Supplier and agency management:

  • Ongoing management of external suppliers and marketing agencies to ensure activity takes place on schedule and within budget.
  • Monitors and reviews the performance of external agencies and suppliers.
  • Involvement in the selection, briefing and appointment of alternative suppliers and agencies.

Integration of Fundraising and External Affairs' activities and objectives:

  • Implements marketing activity in conjunction with External Affairs department for key organisational shout moments across channels.
  • Works with the External Affairs department to ensure that they are fully briefed on Individual Giving campaigns and activities so that media opportunities are maximised.
  • Liaises with the External Affairs department regarding the production of promotional materials, ensuring the Media Guidelines and Visual Identity Guidelines are adhered to.

General Duties:

  • Contribute to the effective and efficient running of the Central Office as appropriate.
  • Participate, as appropriate, in staff forums and meetings.
  • Adhere to policies and procedures.
  • Represent the Central Office appropriately across the organisation and the wider community as appropriate.
  • Treat all colleagues, volunteers and members of the public with dignity and work within and adhere to equal opportunities statement and policies.
  • Carry out reasonable requests made that are within the broad remit of the role.

  • SKILLS, KNOWLEDGE AND EXPERIENCE

Essential

  • Hands on experience of direct marketing campaign management across a range of activities.
  • Proven project management, written and verbal communication skills.
  • Sound understanding of customer relationship marketing and integrated marketing communications.
  • Experience of contributing to annual plans.
  • Experience of budgetary control and reporting against targets.
  • Experience of managing suppliers and agencies.
  • Experience of managing digital only marketing campaigns.
  • Experience of reporting and analysing online and offline campaigns.
  • Competent IT skills in standard Microsoft packages.
  • Knowledge of Fundraising regulation, GDPR and best practice.

Qualifications

  • Degree level or equivalent.
  • Direct / Digital Marketing qualification from IDM, DMA, CIM or IoF, or demonstrable, equivalent experience

  • PERSONAL ATTRIBUTES
  • Highly effective organisational skills with ability to prioritise own workload.
  • Ability to take decisions within own area and level of responsibility.
  • Ability to communicate clearly to a range of people at different levels across the organisation.
  • Ability to work to deadlines and remain calm under pressure.
  • Works effectively within a team.
  • Excellent copywriting and proof-reading skills with excellent attention to detail.
  • Ability to adopt a proactive approach, using personal initiative and confidence.
  • Assertiveness in dealing with external suppliers.
  • Emotionally resilient to sensitive information.
  • Customer-focused.

Huntress Search Ltd does not discriminate on the grounds of 'protected characteristics' as defined under the Equality Act and other relevant UK legislation.

Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK.

Get new jobs for this search by email